The Nissan Kicks looks cool. But it sounds even cooler.
When Nissan reimagined this crossover, they designed it specifically for music lovers, building top-of-the-line Bose speakers right into the headrests. So to celebrate Kicks hitting the streets, we teamed up with legendary music video director Dave Meyers and over a dozen artists to create an epic, music-inspired campaign to make the world listen up.
One of the most exciting parts of this campaign was collaborating with iconic music industry institutions like Rolling Stone and iHeart Radio to shine a spotlight on up-and-coming acts like Kenny Mason, Raiche, and Blk Odyssy.
Inspired by Jay Sprogell’s vibrant animations for Dua Lipa, Maroon 5, Chromeo and other artists, we partnered with the animator to create playful, scroll-stopping loops highlighting some of the most fun features of the Nissan Kicks.
And when your whole campaign is celebrating music, you can’t forget about radio.